Bachelor of Business Administration Retail(BBA)

BBA in Retail Management Course: Details, Eligibility, Fees, Syllabus, Placements

A Bachelor of Business Administration (BBA) with a specialization in Retail Management is an undergraduate degree program tailored to equip students with an in-depth understanding of the intricacies of retail operations, strategies, and management practices. This specialized program integrates core business education with focused coursework on retail-specific topics, such as merchandising, inventory management, supply chain logistics, and customer service. Students learn to navigate the complexities of strategic retail planning, market analysis, and pricing strategies, alongside developing expertise in retail marketing, sales management, and enhancing customer experience. Emphasizing theoretical knowledge and practical skills, the program often includes internships and industry projects, providing hands-on experience in real-world retail settings. Graduates are well-prepared for diverse career opportunities in the retail sector, including roles such as retail manager, merchandising manager, and retail operations analyst, equipped to thrive in the dynamic and competitive retail industry.

BBA in Retail Management

BBA in Retail Management offers a diverse range of career opportunities in the retail industry, spanning various functions such as operations, merchandising, marketing, e-commerce, and supply chain management. Graduates can pursue roles in traditional brick-and-mortar stores, online retailing, consulting firms, or entrepreneurial ventures, leveraging their skills and knowledge to thrive in the dynamic and competitive retail landscape.
BBA with a specialization in Retail Management provides students with the knowledge, skills, and practical experience needed to succeed in the dynamic and competitive field of retail, preparing them for diverse career opportunities within the industry.

  • Students enrolled in a BBA program with a specialization in Retail Management typically cover core business subjects such as accounting, finance, marketing, and management, economics, and operations management.
  • The specialization in Retail Management delves into the specific aspects of retail operations, including merchandising, inventory management, supply chain logistics, store layout and design, customer service, and retail technology.
  • Students learn about strategic planning and decision-making processes tailored to the retail industry, including market analysis, competitor analysis, pricing strategies, promotional strategies, and customer relationship management.
  • The program emphasizes retail marketing principles and techniques, such as brand management, product assortment planning, retail advertising and promotion, sales forecasting, and retail sales management.
  • The curriculum may include topics related to retail technology and innovation, such as point-of-sale systems, inventory management software, e-commerce platforms, data analytics, and emerging retail trends.

Partnership with EduSkills

Eduskills is a leading educational platform dedicated to empowering learners with the skills and knowledge they need to thrive in today's digital world. Through innovative programs and partnerships with educational institutions and industry leaders, Eduskills offers a wide range of courses and training opportunities across various domains, including technology, business, and personal development.

Through its collaborative efforts, Eduskills ensures that its course offerings remain relevant and up-to-date with the evolving demands of the modern world. By working closely with industry leaders, the platform gains valuable insights into emerging trends, technologies, and skill requirements, which are then integrated into its curriculum.

Key Features of EduSkills:

  • Eduskills aims to empower learners with essential skills and knowledge for success in the digital era.
  • The platform offers a wide range of innovative educational programs tailored to various domains.
  • Collaborations with educational institutions and industry leaders enhance course quality and relevance.
  • Eduskills provides diverse courses covering technology, business, and personal development.
  • Emphasis on hands-on learning ensures practical application of knowledge.
  • Learners can choose from different formats, including online courses, workshops, and bootcamps.
  • Courses are taught by experienced professionals and educators.
  • Eduskills offers career guidance and support services to help learners advance.
  • A vibrant learning community fosters collaboration and networking among learners.
  • Courses are kept relevant by staying updated with emerging trends and technologies.
  • Access to a variety of resources supports ongoing growth and development.
  • Eduskills strives to make education accessible to all with affordable courses.
  • Rigorous quality assurance processes ensure high educational standards.
  • Learners can expand their professional networks through platform events.

Key Features of BBA with specialization in Retail Management Program with EduSkills Partnership:

  • In-depth coverage of core business subjects such as accounting, finance, marketing, management, economics, and operations.
  • Balanced curriculum combining theoretical knowledge with practical application.
  • Curriculum designed in collaboration with EduSkills to ensure relevance to current industry standards and practices.
  • Regular updates to the course content to keep pace with the evolving business landscape.
  • Internships, industry projects, and hands-on training to provide real-world business experience.
  • Simulations, case studies, and practical assignments integrated into the coursework.
  • Diverse specializations available such as finance, marketing, human resources, entrepreneurship, and retail management.
  • Flexibility to tailor the program to students' specific career interests and goals.
  • Access to experienced faculty and industry experts through guest lectures, workshops, and mentorship programs.
  • Opportunities for one-on-one interaction with professionals for guidance and career advice.
  • Emphasis on the use of modern technology and tools in business education.
  • Training in business analytics, digital marketing, and other relevant technological skills.
  • Curriculum includes international business practices and global market strategies.
  • Opportunities for international exposure through study abroad programs, global internships, and partnerships with foreign institutions.
  • Comprehensive career services including resume building, interview preparation, and job search assistance.
  • Strong placement support with connections to top companies and industry networks.
  • Regular networking events, alumni meet-ups, and industry conferences.
  • Building a strong professional network through interactions with peers, faculty, and industry leaders.
  • Focus on developing essential soft skills such as communication, leadership, teamwork, and critical thinking.
  • Workshops and training sessions aimed at enhancing interpersonal and professional skills.
  • Emphasis on business ethics, corporate social responsibility, and sustainable business practices.
  • Encouraging students to become socially responsible and culturally aware business leaders.
  • Encouragement of lifelong learning and continuous professional development.
  • Access to online resources, seminars, and workshops for ongoing education and skill enhancement.

Job Profiles after BBA specialization in Retail Management

  • Management Trainee/Assistant Manager
  • Business Analyst
  • Financial Analyst
  • Marketing Coordinator/Assistant
  • Human Resources Coordinator/Assistant
  • Sales Executive/Associate
  • Operations Executive/Assistant
  • Retail Store Manager Trainee
  • Customer Relationship Executive
  • Entrepreneur/Startup Founder

USP's

  • Experienced faculty members to enrich comprehensive knowledge.
  • Value added courses
  • L & T Powered Programmes.
  • Guaranteed Campus Internship and Placement Drive.
  • Nasscom foundation industry oriented courses
  • IBM, TCS advanced technologies program
Industrial Collaboration
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Fee Structure

YearFee
First Year₹ 92,000
Second Year₹ 75,000
Third Year₹ 75,000

Admission Criteria

12th in any stream with atleast 50% marks from recognized board