Master of Business Administration Retail(MBA)

MBA in Retail Management Course: Details, Eligibility, Fees, Syllabus, Placements

MBA programs in Retail Management can pursue a wide range of career opportunities in various sectors of the retail industry, including retail operations, merchandising, supply chain management, marketing, sales, e-commerce, and retail analytics. As the retail landscape continues to evolve, there is a growing demand for professionals who understand multi-channel retailing strategies. An MBA in Retail Management provides students with insights into omni-channel retailing, integrating online and offline channels to create seamless shopping experiences for customers.

MBA in Retail Management offers a comprehensive understanding of the retail industry and prepares graduates for diverse career opportunities in this dynamic and evolving field such as:-

MBA in Retail Management
  • Overseeing the day-to-day operations of retail stores or chains, ensuring efficient processes and excellent customer service.
  • Developing and implementing strategies for product selection, pricing, promotion, and display to maximize sales and profitability.
  • Managing the flow of products from suppliers to customers, optimizing inventory management, logistics, and distribution channels.
  • Creating and executing marketing campaigns to attract customers, increase brand awareness, and drive sales both online and offline.
  • Leading sales teams, setting sales targets, and implementing strategies to achieve revenue goals and enhance customer relationships.
  • Overseeing online retail operations, including website management, digital marketing, and customer experience optimization.
  • Analyzing data to identify trends, forecast demand, and make data-driven decisions to improve business performance and customer satisfaction.
  • Managing all aspects of a retail store, including staffing, inventory management, sales performance, and customer service.
  • Collaborating with suppliers and designers to develop new products or improve existing ones based on market trends and consumer preferences.
  • Providing advisory services to retail businesses on various aspects such as strategy development, operational efficiency, and customer experience enhancement.
  • Responsible for managing specific product categories within a retail store or chain, including assortment planning, pricing, and vendor negotiations.
  • Developing and executing brand strategies to build brand equity, increase brand loyalty, and differentiate the brand from competitors in the retail market.
  • Focusing on enhancing the overall customer experience across all touch points, including in-store interactions, online platforms, and post-purchase support.
  • Selecting and purchasing merchandise for retail stores, negotiating with suppliers, and analyzing market trends to make informed buying decisions.

Partnership with EduSkills

Eduskills is a leading educational platform dedicated to empowering learners with the skills and knowledge they need to thrive in today's digital world. Through innovative programs and partnerships with educational institutions and industry leaders, Eduskills offers a wide range of courses and training opportunities across various domains, including technology, business, and personal development.

Through its collaborative efforts, Eduskills ensures that its course offerings remain relevant and up-to-date with the evolving demands of the modern world. By working closely with industry leaders, the platform gains valuable insights into emerging trends, technologies, and skill requirements, which are then integrated into its curriculum.

Key Features of EduSkills:

  • Eduskills aims to empower learners with essential skills and knowledge for success in the digital era.
  • The platform offers a wide range of innovative educational programs tailored to various domains.
  • Collaborations with educational institutions and industry leaders enhance course quality and relevance.
  • Eduskills provides diverse courses covering technology, business, and personal development.
  • Emphasis on hands-on learning ensures practical application of knowledge.
  • Learners can choose from different formats, including online courses, workshops, and bootcamps.
  • Courses are taught by experienced professionals and educators.
  • Eduskills offers career guidance and support services to help learners advance.
  • A vibrant learning community fosters collaboration and networking among learners.
  • Courses are kept relevant by staying updated with emerging trends and technologies.
  • Access to a variety of resources supports ongoing growth and development.
  • Eduskills strives to make education accessible to all with affordable courses.
  • Rigorous quality assurance processes ensure high educational standards.
  • Learners can expand their professional networks through platform events.

Key features of the MBA in Retail Management program partnership with EduSkills include:

  • The curriculum is developed in collaboration with retail industry experts and tailored to align with current industry trends, challenges, and best practices.
  • Students have the opportunity to engage in hands-on learning experiences, such as internships, projects, and case studies, that provide real-world exposure to retail operations and management.
  • The program is taught by experienced faculty members with backgrounds in both academia and the retail industry, ensuring that students receive high-quality instruction and guidance.
  • EduSkills has established partnerships with leading retail companies and organizations, providing students with networking opportunities, guest lectures, and industry insights.
  • The program offers career development services, including resume building, interview preparation, and job placement assistance, to help students launch successful careers in retail management.
  • EduSkills provides flexible learning options, including online courses, evening classes, and weekend workshops, to accommodate the needs of working professionals and non-traditional students.
  • MBA in Retail Management program partnership with EduSkills equips students with the knowledge, skills, and practical experience needed to thrive in the competitive retail industry and pursue rewarding career opportunities.

Job Profiles after MBA in Retail Management

  • Retail Operations Manager
  • Merchandising Manager
  • Supply Chain Manager
  • Marketing Manager
  • Sales Manager
  • E-commerce Manager
  • Retail Analytics Specialist
  • Store Manager
  • Product Development Manager
  • Retail Consultant
  • Category Manager
  • Brand Manager
  • Customer Experience Manager
  • Retail Buyer

Curriculum

Subject Code Subject Name Credits
MBAT-101 Principles and Practice of Management 4
MBAT-102 Marketing Management 4
MBAT-103 Managerial Economics 3
MBAT-105 Organization Behavior 4
MBAT-107 Business & English Communication 2
MBAT-108 IT Applications in Sales and Marketing 4
MBAT-111(A/B) Discipline Elective-I 3
MBAT-111 (A)# Basic Concept of Marketing Research 3
MBAT-111 (B)# Branding and Promotion 3
Note:-
# Discipline Elective Student will choose any one.
## Discipline Elective Student will choose any two.
^ Discipline Elective Student will choose any one.
* Will be accommodated at the University /Corporate abroad for 8 weeks.
** For 4 Weeks
Subject Code Subject Name Credits
MBAT-201 Human Resource Management 3
MBAT-202 Management Information System 4
MBAT-203 Production & Operation Management 4
MBAT-205 Digital Entrepreneurship 3
MBAT-206 Management Accounting 4
MBAT-208 Advanced Corporate Communication 3
MBAT-211(A/B) Discipline Elective-II 3
MBAT-211(A)# Sales Management 3
MBAT-211(B)# Basic Concepts of Service Marketing 3
Note:-
# Discipline Elective Student will choose any one.
## Discipline Elective Student will choose any two.
^ Discipline Elective Student will choose any one.
* Will be accommodated at the University /Corporate abroad for 8 weeks.
** For 4 Weeks
Subject Code Subject Name Credits
MBAT-316 Customer Relationship Management 3
MBAT-317 Fundamentals of Rural Marketing 4
MBAT-318 Business Ethics and Regulatory Affairs in Retail Management 3
MBAP-001 **Summer Internship (Retail Industry ) 2
MBAT-319(A/B/C) Discipline Elective -III 3
MBAT-319(A/B/C) Discipline Elective -IV 3
MBAT-320(A/B) Open Elective - I 3
MBAT-211 Professional Speaking 3
MBAT-319(A)## Transportation and Warehouse Management 3
MBAT-319(B)## Fundamental of Demand Management 3
MBAT-319(C )## Marketing Intelligence 3
MBAT-320 (A)# E-Business 3
MBAT-320 (B)# Advertisement & Personal Selling 3
Note:-
# Discipline Elective Student will choose any one.
## Discipline Elective Student will choose any two.
^ Discipline Elective Student will choose any one.
* Will be accommodated at the University /Corporate abroad for 8 weeks.
** For 4 Weeks
Subject Code Subject Name Credits
MBAT-405 Innovation and Entrepreneurship 3
MBAT-415 Fundamentals of Demand Management 3
MBAT-416(A/B) Discipline Elective-V 3
MBAT-417 MOOC/Swayam/Course run by faculty on focus area 2
MBAT-418(A/B) Open Elective-II 3
MSEP-001 Seminar 2
MBAP-419 *Project / Dissertation (in any retail industry) 8
MBAT-416 (A)# Basic Concepts of Supply Chain Management 3
MBAT-416 (B)# International Trade & Marketing 3
MBAT-418 (A)^ Fundamentals of information technology in management 3
MBAT-418 (B)^ Basic Concept of Corporate social responsibility 3
Note:-
# Discipline Elective Student will choose any one.
## Discipline Elective Student will choose any two.
^ Discipline Elective Student will choose any one.
* Will be accommodated at the University /Corporate abroad for 8 weeks.
** For 4 Weeks

USP's

  • Experienced faculty members to enrich comprehensive knowledge.
  • Value added courses
  • L & T Powered Programmes.
  • Guaranteed Campus Internship and Placement Drive.
  • Nasscom foundation industry oriented courses
  • IBM, TCS advanced technologies program
Industrial Collaboration
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Fee Structure

YearFee
First Year₹ 1,59,000
Second Year₹ 1,41,000

Admission Criteria

Recognized Bachelor’s degree of minimum 3 Yrs duration Obtained with atleast 60% marks from recognized university or institution